From Brazil to New Zealand: The Story Behind Maracujá

A Journey Rooted in Freedom, Ambition, and the Confidence to Become Who You Truly Are

Maracujá didn’t begin as a business idea. It began as a woman’s story, one shaped by two worlds, two cultures, and one undeniable truth: when you choose to be unapologetically yourself, confidence becomes naturally part of you.

For our founder, that journey began in Belo Horizonte, Brazil. A city filled with family, childhood friends, laughter, comfort, and the purest version of who she was. A place rich in culture, but small for the size of her dreams. Belo Horizonte was home, but the world was calling.

“I had to leave to explore how plural I am, to access all versions of my own,” she says.
And she did.